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Are travel choices always based on rational decisions? How can we get people out of their cars? Are the future roads truly filled with smart, connected automated vehicles? Why do not all safety measures work 100%? In this course we aim to provide insight into how these kinds of questions can be answered from a traffic psychology perspective. We will do this by both providing a basic insight in theories and models that are commonly used in traffic psychology but also by practicing how these insights can be used in future mobility challenges. The course is divided into two segments. Firstly, we will introduce traffic psychology in general and in particular models that are commonly applied in behavioural research in traffic. Common effects of humans on innovation will be discussed. In the second part we will focus on how effective techniques such as nudging really are, and how we can make use of techniques to steer behaviour. Students will select a real life problem in traffic and work in small groups on solutions for problems by considering potential measures.
More detailed information in the attached document below.
Course leaders: Prof. Dick de Waard and Dr. Janet Veldstra
Time: 11.00 – 17.00 h
Location: TU Delft
ECTS: 0.5 – 1
Participation: free for TRAIL/Beta/OML/ERIM members and PhD students of participating TRAIL faculties. Others please contact the TRAIL Office email@example.com.